Utilizing Tag Audit Workbench to identify and tag key elements for enhanced audience’s insights In the marketing world, understanding your audience’s behavior is vital. Tagging helps collect essential details about your audience and feeds …
Category: Tagging
In our constant efforts to make Ion continuously easier to use, we launched the Tag Map, a new feature that allows you to see the list of Tags that are applied to a Creative, …
Using ion’s code-free calculation rule and tags, you can create an engagement score and then use that score to calculate the percentage of your content that was consumed. Here’s how: For any action you …
Why mark conversions? Defining a conversion for each of your Ion creatives helps you to review the performance and success of the experiences you create and launch. When identifying a conversion point, you can …
One of the most significant benefits of a piece of interactive content is the learnings you can obtain by encouraging site visitors to interact with your content. Data can be collected when a user …