Setup/Page Creation
3rd Party Script: Javascript from a vendor outside of ion typically used for tracking purposes;
Asset: Creative images (i.e. logos) that can be incorporated into Ion;
Campaign: Folder in Ion where creatives are stored in- immediately below the portfolio level;
Component: Pre-built interactive elements that can be added to your Ion pages;
Container: Element into where the content is placed in;
Content Variable: Syntax used to dynamically insert content into a page or script from data that has been collected;
Creative: Compilation of Ion pages that make up your landing experience – immediately below the campaign level;
Creative Studio: The place where you add or edit the content on your page;
Deep Links: Web address of internal pages within your creative aside from the initial landing page. Typically used to drive traffic to targeted pages within a microsite;
Dynamic Substitution: The ability to substitute elements in your Ion landing experience based on a user condition;
Fulfillment: Item that respondents receive after taking a desired action in your creative;
Global Library: Central location where content is stored and managed (i.e. images, scripts, fulfillment items, etc.);
Master Page: Template-based layout used to build creatives;
Meta Tags: Element that provides metadata about your landing page to search engines (i.e. title at the top of browser window);
Micro-Themes: On-brand style variations available within a theme that can be applied to specific elements;
Portfolio: Folders that organize your Ion campaigns – highest level of organizational structure;
Responsive Grid: Element used to define the structure of content within different screen sizes. A responsive grid is pulled into a container to add columns into which content is published;
Sandbox: Testing area created within Ion where concepts can be tried before pushed live;
Scriptlet: A piece of custom Javascript code embedded in HTML-like JavaServer Pages (everything inside the <%@ @%> tags);
Standard Grid: Element used to define the structure of content. Grids are pulled into containers to add columns to the container into which content is published;
Tag: Unique label given to an actionable element within Ion utilized to report clicks/conversions at a given point in the Ion landing experience;
Theme: Overall look and feel for your Ion landing experiences;
Traffic Source: URL that controls/directs live traffic to your Ion landing experience;
Widget: Portable code that can add interactive design elements and interactive tools to your Ion pages (i.e. Twitter feed, Facebook like button, calendar, etc.);
Data Collection
Choice Group: Component that can be dragged into a Freestyle Form container, in order to add checkboxes and radio buttons;
Choice Set: Group of options to be used on Ion forms that can be displayed as drop-downs, list boxes, radio buttons or checkboxes. Added to Ion under Integration > Data Collection, they are comprised of choice names (as displayed on the form) and choice values (that will be saved into the ion database);
Choice Value: The data associated with a given choice set option and exported into a database;
Data Field: Designation of information to be collected from an Ion form;
Debug Email: Email sent to an Ion user (as specified) for testing purposes containing the data posted by Ion and response from the web form’s server;
Delimited File: Excel-ready (.csv) file that is sent directly to your email address with respondent data;
Endpoint URL: The web address (URL) to which respondent data is sent via web form post;
Field Mappings: Collection of data fields that will be exported within an integration;
Formatted Email: Email export with defined data fields and subject line that can be delivered immediately or at a scheduled time;
Freestyle Form: Form that can be created while editing an ion page using creative studio;
Integration: The transference of respondent data from Ion to a receiver outside of ion (i.e. Salesforce, email address, web form, etc.);
Testing/Reporting
Bubble Chart: Visual representation of traffic flowing through your Ion platform pages – with more traffic being driven through a given creative, the larger the bubble will be. With more conversions and bigger segmentation rates, the further to right and higher the bubble will be;
Capacity: Total number of unique respondents that can be stored in your Ion console;
Confidence: Level of how many creatives does Ion declares a “winner” of a given test by removing the lesser performing creatives out of rotation – typically between 85-99%;
Conversion: Visitors who complete the most important action in your Ion landing experience. The conversion event is defined by you. Typically, for lead generation, a form submission is labeled as “mark respondent as converted.”;
Raw Data File: Global or campaign-level export that includes form data and ion core fields;
Respondents: Unique visitors to your Ion landing experience;
Respondent Funnel: Graphical representation of total, segmented, and converted respondents available at every level of reporting;
Segmentation: The first tagged action visitors make in your Ion experience;
Source & Creative Drilldown: Breakdown of respondents, segmentation, and conversion rates by portfolio, campaign, traffic source and creative;
Subsegmentation: Subsegmentation is the percentage of unique respondents that pick up a second tag;
Suspicious Clicks: Report with a list of IP addresses that may not be desired respondents;
Unsegmented: Respondents who have not been segmented (i.e. left experience without clicking tagged element);
If you have any questions, please contact us on [email protected].
