Get ready to learn your first steps in Ion! This certification includes everything you need to know to familiarize yourself with Ion’s tools, content hierarchy, and the steps to build a successful interactive content strategy.

Throughout this course, you will not only learn how to navigate through the Ion platform and set up your console but also how to adapt static content, plan an interactive content strategy, and choose the ideal type of experience for each stage of the buyer’s journey.

By going through these initial steps, you guarantee that your learning goes beyond just how to drag and drop components within the Creative Studio: you’re learning how to build results-driven experiences that will set you apart from your competitors.

As the name suggests, this is just the beginning: here, you will learn what Ion and interactive content are all about, how to set up your account; how to navigate the Creative Studio and the Ion console, and will learn the steps to build your first content within the platform to test your skills.

What will you learn

  • How to set up your Ion account (Step-by-step through every Setting)
  • How to plan and structure a successful interactive content strategy
  • The types of interactive content you can build and when to build each one
  • An overview of Ion’s dashboard and how to navigate through the Creative Studio
  • How content is organized in the Ion platform (with tips on how to name Portfolios, Campaigns, and Creatives)
  • Templates available in Ion and how to build different types of interactive experiences using them
  • Creative Studio’s basic components for content building and how to use them
  • And much more!

What are the lessons

Welcome!

Ion as a Tool to Your Content Strategy

Introduction to Ion

Content Hierarchy and Organization

Quick Starts and Types of Interactive Content

Introduction to Creative Studio

Introduction to Content Production in Ion

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