As you are surely aware, the current market is directed by strong competition and the constant emergence of new trends. Most content is merely something whereas content experiences actually connect with the audience and explore potential ways to engage with people.
Counting on a tool like Ion to bridge the gap between content and experience is imperative. Not only producing interactive content at scale but creating interactive content experiences that are inherently measurable, providing rich audiences and individual insights into content consumption, engagement, and conversion.
Get ready to step into the world of Ion with the Ion Beginner Certification. In just a little over 2 hours, 53 lessons, and 8 modules later, you will familiarize yourself with Ion tools, content hierarchy, and the steps to build a successful interactive content strategy.
What will you learn in this certification
This course will guide you through all the capabilities Ion has to offer.
Not only will you learn how to navigate through the Ion platform and set up your console but also how to adapt static content, plan an interactive content strategy, and choose the ideal type of experience for each stage of the buyer’s journey.
- How to set up your Ion account
- How to plan and structure a successful interactive content strategy
- What are the types of interactive content you can create in Ion and when to create each one
- How to navigate through the Creative Studio
- How content is organized in the Ion platform
- Which are the templates available in Ion and how to leverage them to launch faster
- How to use Ion’s basic components for content building
And much more!
What are the modules and lessons
To make your learning fun and dynamic, all the lessons include a variety of different resources such as video tutorials, powerpoint presentations and many more.
- Welcome
- Ion as a Tool to Your Content Strategy
- Introduction to Ion
- Content Hierarchy and Organization
- Quick Starts and Types of Interactive Content
- Introduction to Creative Studio
At the end of each chapter, you can Test your Knowledge to get up to speed with your progress. Like the title suggests, this is only the beginning of your journey into the Ion world!
How to access the Ion Beginner Certification
The certification is available on Rock University platform. Below you can access the English or the Portuguese version:
If you are ready to learn how to build results-driven experiences that will set you apart from your competitors, let’s not waste any time and take your Ion Beginner Certification right now.
