In this support post, we discuss some tips and tricks when setting up your Social Share icons!

Styling

  • Social Share micro-themes can be applied to the Social Share container to control styling
  • “Icons: Hidden” micro-theme removes default Social Share icons to allow custom content to be used in remaining containers
  • “Orientation: Vertical” can be used to arrange social icons vertically in a single column
  • Fixed positioning can be applied to the Social Share container using the Layout style section within your creative studio to keep social icons on the left or right side of the page as visitors scroll

Share Icons

To begin, first drag the social icon onto your page where you would like to display your Social Share icons.

When the social icon is added to the page, it will include Facebook and Twitter within a Social Share container. To add more social icons, simply drag the desired icons into the Social Share container.

Each Social Share icon will include a container to the right of the icon which you may use to add any additional content you would like next to your share icon. Each share icon as well as the content published into the container next to the share icon can be clicked to share the experience.

Share Content

Whenever a share icon is selected, you will see the option to define the content you would like to share when that icon is clicked by a live visitor. You can also have a tag saved when that share icon is clicked and even set it up to be a conversion point within your experience.

Social Micro-Themes

The new Social Share micro-theme category includes options to change the orientation of Social Share icons from horizontal to vertical, adjust the color and shape of the Social Share icons, the style of the container to the right of your Social Share icons and even hide the icons entirely to allow you to completely customize your Social Share icons however you would like using the available containers.

Open Graph Tags

When editing any of your social share icons, you will also see the option to edit your Open Graph Social Tags.

Open Graph tags (aka OG tags) can be used to specify the title, description, URL and image that will be displayed on Facebook, LinkedIn and Google+ when someone shares the experience.


*NOTE:
There is some overlap between shared content and content set up within OG tags. For example, the LinkedIn Share icon allows you to define a title, description and URL. If you set up OG tags and shared content variables, the shared content variables for LinkedIn would take precedent over the OG tags that were set up.

Facebook Debugger

After setting up OG tags and/or Facebook share content, run the live URL through Facebook debugger to fetch a new scrape which will update the content that is shared on Facebook.

LinkedIn Debugger

Access Post Inspector website: https://www.linkedin.com/post-inspector/

Content

  • Facebook recommends using images that are 200 x 200kb
  • The image picker does not currently support image editing when selecting an OG image
  • Best practice: Use OG tags to specify content instead of share content variables, when possible, to help ensure the same content is shared across social platforms
  • Content variables take precedence over OG Tag content
  • After setting up OG tags and/or Facebook share content, run the live URL through Facebook debugger to fetch a new scrape which will update the content that is shared on Facebook
  • To optimize content on Linkedin, debug issues, and refresh data, use Post Inspector.
  • OG Tag editor only available for Quick Start experiences and base layout
  • Content insertion is not currently supported for Social Share features
  • {% raw %} {{deepLinkURL}} {% endraw %} is one exception that can be used within the URL option within the share content variables for social icons
  • Enable deep linking on any page housing a social icon set to share the {% raw %} {{deepLinkURL}} {% endraw %}  so it can be crawled for content and traffic can be driven to that deep link

If you have any questions, please contact us at [email protected].

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