Explore the Ion Analytics Performance Dashboard to uncover detailed insights, monitor user behavior, and evaluate campaign effectiveness. This guide walks you through each section to help optimize content strategy and performance outcomes.
Getting Started: Filters and comparison tools
Main Filters
Use the following filters at the top of the dashboard to tailor your view:
- Portfolios, Campaigns, Creatives, URLs: Select which content or campaign to analyze.
- Date Range & Devices: Choose a specific date range or use presets. You can also filter by device type (desktop or mobile).
Compare Performance
- Click the Compare Performance button to view a side-by-side comparison of selected items.
- Note: When comparing different levels, only panels common to both will be displayed.
Update Button
- Each time you change a filter, click Update to refresh the data.
Download Options
- Full Dashboard PDF: Use the top download button to export all panels.
- Per Panel Export: Use the download icon next to each panel to export that section as a CSV or PNG.
Highlights Panel
This section summarizes key performance indicators:
- Unique Visitors: Total number of individual visitors.
- Conversion Rate: Percentage of respondents who converted.
- Returning Visitors: Users who visited more than once.
- Bounce Rate: Users who left without converting.
- Avg. Time on Creative: Average time spent on the experience.
- Visitors Funnel: Overview of unique, engaged, and converted users.
- Top Traffic Source: Based on tracking tags in the URL.
- Top 5 Experiences: Highlights the highest-performing experiences.
Traffic Insights
This panel helps you identify traffic trends:
- Visitors Peak: Day with the highest percentage of unique visitors.
- Conversion Peak: Day with the highest conversion rate.
- Bounce Peak: Day with the highest bounce rate.
- Traffic Chart: Hover for detailed traffic data by date.
- Traffic Map: Displays traffic share by country; click to see respondent count.
Tags Insights
Track how different tags perform:
- Most Engaged Tag: The tag with the highest engagement.
- Additional Metrics: Includes % of unique visitors per tag, first-click rate, last-click before conversion, and conversion rate.
Drop-off Calculator
Use this to measure user drop-off along a tag flow:
- Tag Flow: Choose up to 5 tags to visualize user drop-off.
- Average Drop-off: Average percentage of users who left at each step.
Page Summary
Get insights per page visited:
- Most Engaged Page: Most visited page.
- Least Engaged Page: Least visited.
- Includes data on visitor %, conversions, drop-offs, time spent, and associated medium.
Traffic Source Summary
Review traffic sources and performance:
- Most Efficient Source: Highest conversion rate.
- Least Efficient Source: Lowest conversion rate.
- See source, medium, URL, unique visitors %, and converted %.
Device Summary
Break down performance by device type:
- Device with Highest Bounce Rate: Quickly identify drop-off patterns.
- See screen size, unique visitors %, conversions %, and bounce %.
Page Speed Report
Monitor loading speed by device:
- Shows page name, report date, and speed/score for desktop and mobile.
Users by Time of Day
Understand when users engage:
- Best Day of Engagement: Day with most visitors.
- Best Time of Engagement: Hour with most visitors.
- Includes breakdown by day and time slots with visitor %.
Best Practices
Before diving into the data, it’s helpful to keep a few key strategies in mind. These best practices will ensure that you’re using the Performance Dashboard effectively and interpreting your insights with accuracy.
- Always update filters to reflect your data correctly.
- Compare creatives with similar goals to ensure relevant insights.
- Review conversion and bounce peaks regularly to identify opportunities for improvement.
- Use the download options to document and share insights across teams.
If you have any questions or need further clarification about the Performance Dashboard, feel free to contact us at [email protected].
