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Overview: Third-Party Integrations
Ion Integrations

Overview: Third-Party Integrations

How it works

A simple, standard integration usually involves placing third-party codes on your Ion pages to push to your external systems (or placing Ion code on your external website pages to send data to Ion). It may also include posting data, or XML data integration.

To configure your standard third-party systems, you can dive into our support content to get step-by-step instructions. Or, contact your Ion account manager for hands-on help in setting up and troubleshooting your third-party integrations. We’re always here to help.

We’re also available to help with custom, complex integrations. We know that data needs to be shared and passed between marketing technology systems, and Ion often sits in the center of that communication. Integrations are one of our priorities, and we’re available to review integration documents, execute custom integration projects and support your needs. Like:

  • CRMs
  • Marketing automation
  • Lead append systems
  • Shopping carts
  • Web analytics
  • And much more!

Ion also has options for more customized integrations with your other marketing and back office systems.

Customer Relationship Management Systems (CRM)

You can push your lead data from Ion into your CRM via form post, FTP or email, with flexible exporting options. Ion also supports automatic lead integration with Aprimo and SalesForce. Pick an export format, or create your own, Ion lets you configure as many exports as you need. Common integrations include:

  • Aprimo
  • Salesforce
  • Marketo
  • Eloqua
  • Pardot
  • Hubspot
  • SugarCRM
  • Campus Management – CampusVue Student
  • Talisma

Marketing/lead automation

If you use a marketing automation system, simply send traffic to your Ion landing pages, instead of the system’s basic landing pages. Each automation system has its own prospect tracking code, which you can add to Ion campaigns or thank you pages to track prospect activities.

Essentially, Ion sits “in front” of your automation system and provides a superior, high-performance conversion experience for your prospects. Integrating the two systems is usually straightforward. Common integrations include:

  • Eloqua
  • Hubspot
  • InfusionSoft
  • Marketo
  • Pardot

Shopping cart/transactional environment

To track conversions from a shopping cart or transactional environment, simply place Ion code on your shopping cart confirmation pages. Ion can pass tracking info, including a tag indicating which product they’re purchasing. After their purchase is complete, their “conversion” tracking will be passed back to Ion (automatically, in real-time) so it can be stored and analyzed. There are several types of external data you may want to track in Ion including conversions, key events and capturing custom data such as average order value, etc.

External tracking code is available within Ion for same-domain and cross-domain needs.  Find the tracking code, and instructions, in your Ion console under Integrations>External Sites

Web analytics & call tracking

Ion integrates with all leading analytics tools such as the ones below:

  • DoubleClick (DART)
  • Google Analytics
  • Mongoose Metrics
  • Marchex
  • Adobe SiteCatalyst
  • WebTrends
  • ClickTale
  • Demandbase

List of Ion Platform Integrations

On-Demand Data

This core method allows data to be captured and exported with virtually no additional setup. Any data collected in the platform is automatically stored into the platform’s database by default. This data can be manually exported at any time. A user needs only to login, filter the scope of the data, and pull a raw data file.


  • Raw Data File (.CSV) 

Scheduled Integrations

These options allow for an automated export of collected data. Exports can occur in real-time or can be set to export at the beginning of the hour at your preferred frequency.


  • Delimited – Email/FTP
  • Formatted Email

Partner Integrations

Ion’s platform currently supports several built-in partner integrations. These partner integrations create an automated way for users to map data collected in Ion to corresponding data fields in the respective system.

Example Partner Integrations:

  • Eloqua
  • Marketo
  • Salesforce
  • HubSpot
  • RD Custom

Other, All-Purpose Integration Options

Along with the built-in integration methods, Ion also supports integrating with most modern marketing technology systems through a number of common integration options.


  • SOAP services
  • Form post handlers/receivers
  • Most other types of “web services”

Other Integrations

Don’t see the integration you need listed above or in our support content? No problem! Just contact your account manager to discuss standard or customized integration options. We’re here to help!

If you have any questions, please contact us at [email protected].

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