How to Conduct an A/B Test

When two or more Creatives are assigned to the same URL, the Ion platform will run a split test (A/B test) on that URL by distributing the incoming traffic across the Creatives in your

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SEO

Alt Tags When setting up a standard image, you can apply an alt tag that is read by search engine crawlers. Meta Tags You can update your meta tags directly within the Page tab

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How To Create A Test URL

In order to share an Ion creative that you have been working on with your colleagues, you’ll want to create a URL. Creating a URL for the purpose of testing and reviewing is the

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Tag Tips: Tagging Best Practices

One of the most significant benefits of a piece of interactive content is the learnings you can obtain by encouraging site visitors to interact with your content. Data can be collected when a user

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How long does the Ion cookie last?

The Ion cookie saved to browsers when a respondent visits a live experience will persist for 365 days. How to set integrations to re-run for the same respondent  The cookie-based criteria that identifies an

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Before you Launch: Best Practices

What this article covers: General proofing/review concepts Ion gives you several ways to review your Creatives for proper spelling/grammar, consistent messaging/branding and functionality, prior to going live.  Preview your Creative Ion includes a “Preview”

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